A Fireside Chat with Charlotte Dewhurst
About
The Path Less Trodden: Marketing 101 to Matalan…and the twists and turns in between.Join Charlotte Dewhurst, Director of Marketing at Matalan, as she shares a candid account of her unconventional career journey. From her first Marketing lecture at Lancaster University to leading marketing at Matalan, Charlotte has taken diverse paths—turning down graduate schemes, quitting a CMO role, and shifting between industries and B2B/B2C roles.
In this session, Charlotte will reflect on the lessons learned along the way, offering insights on navigating career risks, trusting your instincts, and building a fulfilling professional life. Whether you're seeking marketing tips or career advice, Charlotte's story will inspire you to carve your own path.
Location
Lancaster University Management School
Bailrigg, Lancaster, Lancashire LA1 4YX
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A Fireside Chat with Charlotte Dewhurst
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